Find Your eCommerce Store's Growth Leak — And Turn It Into a Revenue Machine
Answer a few questions and get a full ecommerce audit of how your store actually runs — what's costing you money, and the one thing to fix first.
Get a full ecommerce audit in four steps. No signup required.
Answer a few questions
About your traffic, conversion, retention and how you run growth today. No store login, no data connection.
We find your real leaks
Only the ones that actually apply to your store — never padded to look thorough, never more than what's real.
Each one gets a price
A monthly range in your own currency, benchmarked against stores like yours in your market.
You get exact actions
Specific steps per leak, plus the #1 thing to fix first. Hand it straight to your team.
Try the Best eCommerce Audit Question — Right Now
Of every 100 customers who bought from you last month, how many bought again?
That's the leak we find first in almost every store we audit — and usually the cheapest one to fix.
Good. Your leak is somewhere else, and it's probably one you can't see from inside the business.
That's a finding in itself. Not knowing your repeat rate is one of the strongest predictors of a stalled store.
Either way, this 5-minute ecommerce audit will tell you exactly which leak it is.
What You Get After Your eCommerce Audit
Your eCommerce audit tool diagnoses what's wrong, prices it, fixes it, and sequences it — built from your answers, not a template.
We score your store the way a consultant would
One number out of 100, plus a score for each of five growth areas — so you see at a glance which part of the business is dragging the rest down.
- Traffic, conversion, retention, paid media, systems
- Benchmarked against stores in your category and market
- Honest — most stores land between 45 and 65
We put a monthly price on every real leak
Because “improve retention” isn't a decision. “Retention is costing you $2,400 a month” is. Only the leaks that actually apply to your store — never padded to look thorough.
- Every real leak, ranked by monthly revenue impact
- Shown in your currency, always as an honest range
- Your single biggest blocker named separately
Across three leaks — this store, not the average one
We give you the exact steps, and a tool to start with
Specific steps, not advice. Three actions per leak, plus one tool shown to start with — no interpreting required, hand it straight to your team.
- Three concrete actions per leak
- A tool picked for your platform, market and budget
- Written so anyone on your team can just execute it
- Build a 3-email post-purchase flow — delivery, care guide day 3, review request day 10
- Set a reorder reminder at day 45, matched to your category's repurchase cycle
- Segment into first-time, repeat and at-risk. Stop messaging all three the same
We turn it into a 30-day plan you can start on Monday
Ordered by impact and effort. Three tasks a week, never more. You'll know exactly what to work on first — and what to leave for later.
- Your first 30 days, week by week — never more than three at a time
- Your plan lives on a page you keep and can tick off
- Retake the audit later and watch the score move
- A longer 6–8 month sequence is there when you want to go further
Most eCommerce Audit Tools Just Crawl Your Website. We Actually Audit Your Business.
Most ecommerce audit tools scan your URL in 60 seconds and hand you a generic technical checklist. That's a website audit — not an ecommerce audit. It tells you nothing about your traffic sources, your retention, or how you actually run growth.
What a crawler sees
- Page speed, broken links, missing alt text
- Whether you have a mobile-friendly theme
- Meta tags and basic schema markup
- Nothing about your repeat rate, your CAC, or how ads perform
- The same report for every store on the same platform
What 25 questions surface
- Whether you have a retention system at all — not visible on any page
- Where your traffic actually comes from, and how dependent you are on ads
- Whether “I don't know” is itself the finding
- Your leaks ranked against each other, not just listed
- A different diagnosis for every store, because every store answers differently
What Changes After Your eCommerce Growth Audit
Not a feature list — this is what actually changes once you know your numbers.
Stop fixing the wrong thing first
You'll know which single leak costs you most — and why the rest can wait until it's closed.
Know what each problem costs
Every leak comes with a monthly number in your currency. That turns advice into a decision.
Stop pouring spend into a leaky funnel
Find out whether your store can hold the traffic before you buy more of it.
Give your team something to build
Specific actions per leak, with the tool named. Nobody has to interpret it.
Know what to do on Monday
A sequenced plan, three moves at a time. You don't decide what matters — that's done.
See whether it actually worked
Retake it later. What you fixed drops off. What didn't move comes back with a new angle.
Not another marketing tool
You probably already pay for an SEO tool or an ecommerce growth tool that tracks numbers. Here's what neither of them does.
vs an SEO tool
vs an analytics tool
vs ChatGPT
vs an agency audit
Built for you if
- You run an eCommerce store doing $1K–$500K a month
- You're spending on ads but not seeing proportional growth
- Something feels off and you can't pinpoint what
- You want a clear plan, not more content to read
Not for you if
- You're doing $1M+ a month with a full internal growth team
- You're not ready to act on what you find
Before you start
Is an ecommerce audit really free?
Yes. The full ecommerce audit — your score, every real leak, priced, plus actions and a sequenced plan — costs nothing and doesn't need a card.
What does an ecommerce audit check?
A full ecommerce audit checks five growth areas: traffic quality, conversion, retention, paid media efficiency, and the systems holding growth together — then ranks and prices whichever of those are actually leaking revenue in your store.
Do I need to connect my store?
No. No Shopify login, no ad account access, no tracking pixel. You answer a set of questions and we work from that — the same way a consultant's first call works.
What's the difference between an ecommerce audit tool and a website crawler?
A crawler reads your website. It can't see your repeat rate, your CAC, or how you actually run growth — because those aren't on any page. That's why we ask instead of scan.
Is this ecommerce audit tool built for Shopify, WooCommerce or Magento stores?
Yes, and for custom-built stores too. Since we work from your answers instead of crawling your site's code, the audit works the same way regardless of platform.
What makes this an ecommerce growth tool and not just an audit?
Because it doesn't stop at diagnosis. It prices every leak, gives specific actions and a tool to use, and sequences all of it into a growth plan — the job a growth consultant does, not just an audit report.
What if I don't know some of my numbers?
"I don't know" is a valid answer, and often the most revealing one. Not knowing a number is itself a finding, not a gap in the audit.
How accurate are the cost estimates?
They're always shown as ranges, never single figures, benchmarked against your category and market. Treat them as an order of magnitude — enough to tell you what deserves your Monday morning.
What happens to my data?
Your answers and diagnosis are stored so you can return to your plan. We don't sell or share it. Email us any time and we'll delete everything.
What is an eCommerce Audit?
An ecommerce audit is a full review of what's driving — and blocking — revenue in your store: traffic quality, conversion friction, retention systems, paid media efficiency, and the systems holding it together. Most ecommerce audit tools crawl your website and hand back an SEO or UX checklist. EcomNuma is an ecommerce growth audit tool — we ask about how your business actually runs, then rank, price and sequence every real leak we find.
Free eCommerce Audit Tool for Shopify, WooCommerce, Magento and Custom Stores
It works the same way whether you run a Shopify ecommerce audit, a WooCommerce ecommerce audit, a Magento ecommerce audit, or a custom-built store — because the questions are about your business, not your platform.
You've read this far.
Five minutes will tell you more about your store than the last three months did.